Turn what you've built into consistent income
Creators have an audience but nothing to sell. Businesses have something to sell but no audience. I build the missing half — and I only get paid when you do.
No upfront cost. No retainer. I build it, we split the revenue — so I only make money when you make money.
Two starting points. Same model.
You've built half of it. I build the missing half. Which half depends on where you're starting from.
If you're a creator
You've done the hard part: people are watching. What's missing is something to sell them — a product built for your specific audience, not a recycled template. I design and build the offer, the product and the funnel, in your brand and your voice.
If you're a business
You've already got a product that works. What's missing is reach — a consistent content engine that puts it in front of people, and a digital offer that scales beyond your hours. I build the content system and the products that turn attention into revenue.
Either way: nothing upfront, and we agree the split before anything gets built.
How it works
Three steps. No upfront cost at any of them.
1. We work out what's missing
A short conversation about what you've already built — the audience, the product, or both — and where the money is actually leaking out.
2. I build the missing half
Product, offer, funnel, content system — whatever the gap is. Built in your brand, around what your audience or customers actually want.
3. We split the revenue
No upfront cost, no retainer. You only pay me out of what it earns. If it doesn't make money, neither do I.
Who it's for
Creators with 10k–100k followers who have the audience but nothing to sell — and small businesses with a product that works but not enough people seeing it.
Proof, as it happens — not borrowed testimonials
Subshadow launched in 2026, so you won't find padded reviews here. What you get instead is the real thing in public: the products I'm building, what's working, what isn't, and the first client results the moment they land. Follow along on Instagram — that's where the proof lives.
Your questions, answered
Creator or business, these are the things people ask before they DM. If yours isn't here, ask me directly.
